What makes you different? How well we find and present the answer to that question is especially important for a company like Body Education: a start-up fitness group faced with direct competition from both small and big box outfits in the immediate area.
We dove into the “why” of what they do to find out that their greatest value was in their strong community of people, all united by the desire for a better quality of life. And although we try to avoid the “talking head” format whenever possible, what better way to communite this than through unscripted interviews with their best customers?
This helped Body Education explain to online visitors not what they do, but why they exist, connecting them with several most ideal clients that help them grow, as well as reinforcing the strength of community among existing customers. This video further screened at in pre-show advertisements in local cinemas.