We produced a fundraising video campaign for the Raue Center in the northwestern Chicago suburb of Crystal Lake. Featuring interviews from Melissa Manchester and Joan Rivers as well those directly involved in the day to day operations of the Raue, the concept was designed to be able to continuously update the video with new and updated interviews and asks over time, along with information about upcoming shows to keep the content fresh.
As a followup to our Raue Center Main Stage video, Mission Imagination is a successful program that needs support from many different facets of the local community, and the interviews included reach out to connect with each audience.
This PSA video is the third in a series of four that introduce people to the depth of programs at the Raue Center. Local awareness and top of mindedness is one of the greatest marketing/fundraising challenges at the Raue, and these PSAs allow them to reach more people and connect them together than ever before possible.
In addition to residing on their website, all videos play repeatedly on TVs in the Raue Center’s lobby and 26 North bar, are featured during events hosted at the Raue Center, and used as a lead to their fundraising asks.