Many of the challenges that SVHS faces are common to any fundraising organization. Older donations are drying up, and a vast majority of the funds come from a small minority of donors. It is more difficult than it has ever been to convince people to donate their time or their money. Out of all of the countless organizations out there, why should people donate to you? Fundamentally, the answers to that question define the video content we produce to help brand Saint Viator as a unique value to our community.