Many buyers of flooring and carpet often do not realize the investment they are making in their lifestyle. We produced this brand film in a collaboration between Scharm Floor Covering and Karastan carpet. The concept sets up a simple challenge: thousands of runners from a ColorBlast 5K run versus Karastan Smartstrand. Karastan carpet has a unique ability to resist dirt, mud, and other such factors, and what better way to put this to a test for the audience. The completed brand film served as a powerful testimonial to demonstrate the actual, documented ability of the carpet, and was implemented through delivery on regional television networks and in pre-show advertisements in cinemas.