Child Care Purchasing Alliance, serving Chicagoland, northwest Illinois, Indiana, and Wisconsin, is a business that offers a unique service the child care industry. Before contacting us, CCPA had already realized the power of video to introduce web visitors to a full breadth of services.

Being that they are a first-of-a-kind offering to their industry, their greatest challenge was to fully communicate exactly how their services help the industry to their audience, in ways that text and pictures and cold calls were not accomplishing. Instead of focusing on the WHAT or the HOW, we seek to present their clients’ success stories in a way that focuses and connects on the WHY, or the core purpose of child care centers: to raise the quality of care provided to children.